Eight services in three phases. Find what sells, accelerate pipeline, then scale what works. Not sure where you fit? Take the 2-minute assessment.
Hypothesis + Catalyst → Reaction = Revenue
Phase 01 · Hypothesis: find what sells
A GTM Position Audit is a scored review of how your company looks to buyers before they talk to sales: your website, reviews, social presence, compliance, conversion funnel, and how AI assistants describe you.
Book consulting scoping See a sample audit →Fractional sales leadership gives you an experienced sales leader part time to build your playbook, hire and coach reps, and run the pipeline, without a full-time executive salary.
Book consulting scopingAn AI buyer visibility check tests the questions your buyers ask AI assistants and shows whether you appear in the answers, how you're described, and which competitors show up instead.
Book consulting scopingPhase 02 · Catalyst: accelerate pipeline
Pipeline Engine is Lucrum Lab's business development as a service: a dedicated outbound team books qualified sales meetings with your ideal buyers through cold email, cold calling and LinkedIn messaging, straight onto your calendar.
Book GTM scopingAE as a Service gives you experienced account executives who run discovery and demos, manage follow-up and work deals to signature on your behalf.
Book GTM scopingPhase 03 · Reaction: scale what works
Revenue operations (RevOps) cleans up your CRM, pipeline stages and reporting so you can see what's working and forecast with confidence.
Book consulting scopingAI sales workflows put agents inside your sales process to handle account research, buying-signal tracking, CRM updates and follow-up, measured against pipeline rather than activity.
Book consulting scopingCustom GTM apps are internal tools built around how your team sells, such as account intelligence hubs, buying-signal dashboards and reporting apps.
Book consulting scopingBusiness development as a service (BDaaS) means an outside team finds and books qualified sales meetings for you, instead of you hiring and managing in-house SDRs. Lucrum Lab's version is called Pipeline Engine.
Outbound goes live within 15 days of signing. That covers kickoff, ideal customer profile and messaging, list building, domain warm-up and quality checks.
Cold email, cold calling and LinkedIn messaging. Cold email is sent only from separate, warmed sending domains, never from your main domain.
Pipeline Engine is priced on results: per meeting, per meeting and per show, or per closed-won deal. Choose month to month, or a 3, 6, 9 or 12-month term. Consulting, audits and builds are quoted as fixed projects or retainers.
A scheduled meeting with a prospect who matches the ideal customer profile agreed in your statement of work and who attends for at least 15 minutes. No-shows don't count.
One in-house SDR costs $9,200 to $13,300 per month fully loaded and takes 3 to 4 months to ramp, according to Revnew. Pipeline Engine is live in 15 days and priced on results instead of salary.
Yes. Lucrum Lab also helps independent restaurants grow sales through catering programs, reviews and local search, menu pricing and prime cost work.